A church in London had rules that it would not employ anyone,
without formal high school education. The old pastor was benign and not a
stickler of rules. He allowed Alfred Dunhill (who lacked formal education) as
the caretaker to clean the pews, sweep the floor and keep the podium spick and
span.
Dunhill had put off taking his high school examination till
it became too late. Once the old pastor
retired, he was replaced by a younger person who followed the rule book. As he came to know about the caretaker’s
education, he issued a notice to him that either he should get a high school
certificate in six months or he should resign.
Dunhill knew that you could not teach an old dog new tricks
and that he had no option but to resign.
He started out his afternoon stroll in deep thought and got into Bond
Street. Suddenly, he felt an urge to smoke. He could not find a single tobacco
shop on the entire street. He walked
further down into a side street where he could purchase his cigarette. He came back to the busy Bond Street. He
realized that a small cigarette shop in the street would be a sound business
proposition.
He resigned at the church and started a small shop on Bond
Street which prospered way beyond his expectations. He noticed that many of his customers were
coming from the other side of the street. He started another shop on that side
of Bond Street. The two shops multiplied to four and then sixteen In three
years,
Alfred Dunhill Co. was a leading tobacconist in England. He
started machine-rolling cigarettes and introduced his own brand of Dunhill
cigarettes. In five years, he was a millionaire many times over. To ensure a
consistent supply of tobacco, he entered into an annual purchase agreement with
a couple of American tobacco farmers and went across to America to meet them.
It was a big boost for the American tobacco farmers and the
contract signing ceremony was converted into a media circus, with a Senator and
Governor participating. When the contracts were actually signed, Dunhill
affixed his thumb impression because he had not learnt to sign his name. The
Governor was impressed and said, “Well Sir! This is awesome. Even without a
formal education you have achieved so much. Just imagine what would you have
done if you had a formal education!”
Dunhill’s characteristic often repeated reply was, “If I knew
how to read and write, I would still be sweeping the church!”
